Brad Herst

I spent 18 years in the driver’s seat of the transportation and logistics industry before I ever moved a single byte of data. In logistics, there is no room for "fluff." You have a deadline, a route, and a destination. If the routing is off or the infrastructure is broken, the job fails.

Since July 2024, I’ve been with the Seattle Department of Transportation (SDOT), handling the physical framework of the 206 every night. I know exactly how this city is built, and I know that a system—whether it’s a highway or a website—is only as good as its underlying architecture.

I founded Studio 206 because the digital world is currently suffering from a massive logistics problem. For luxury artisanal brands, the barrier to growth isn't usually a lack of "content"—it’s a failure of digital routing. I’ve seen $2,000 garments hidden from search engines by legacy URL strings, and world-class boutiques suppressed by poorly nested schema. When your digital foundation is fractured, you aren't just losing clicks; you are failing to deliver your brand to the customer.

I don’t offer "marketing magic." I offer digital infrastructure built on 18 years of delivering under pressure. Let’s get to work.

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